The no RAM years
I started my creative career in a small ATL agency in Milan in 2011, working on a Mac which barely ran Photoshop. Despite the lack of RAM, I managed to create great campaigns for important clients such as Monsanto and Three.
That’s why, after a couple of months I was invited to join Publicis and it was a hell of an experience. I worked with the most awarded Creative Directors in Italy. I leaned a lot from inspirational, heavyweight people and had the chance to tackle a string of major client challenges – including big projects for Heineken, Renault, and UniCredit. And you never forget winning your the first awards either!
In 2012 I joined Hellonet, a digital agency in Milan. They were looking for someone to help the company develop a more holistic, integrated digital marketing proposition.
This was a bit of a mission and it inspired me a lot. Because it was a small agency, my impact on projects and agency’s management was considerable. I lead weekly internal meetings and talks about technology, digital creativity and all the glorious geek stuff. During the same exciting year, I freelanced for Hagakure, the best digital agency in Italy that time, where I worked on social media campaigns for AXA and Ritter Sport. I also freelanced for Team Darwin, a crowdsourcing agency based in London.
Time goes by and by the end of the next year I received a rare opportunity. The CCO of Wunderman UK asked me to join his brand new creative department.I didn’t think twice! I rammed all the Italian food I could into a box and I moved full-time to London.
It was just like starting again from zero. Hurdling the language barrier was fun (if occasionally stressful), but working with great international creatives was tremendous and helped a lot! I sharpened my lateral approach and fronted digital and integrated campaigns for different global accounts such as Microsoft, Shell, and Nicotinell, plus one of my best personal projects: Musician Mind-Reading.
Then, in 2015, my CCO decided to move back to Australia, and the majority of the creatives left the agency with him. So, I started freelancing for the Italian agency A-Tono, working on a campaign for Kia’s new SUV, the Sportage.
Later on, I got in touch with TMP Worldwide UK. They wanted to enhance their integrated creative approach – that kind of challenge I’m always looking for! So, I jumped in.
As we approach 2017, the freelance world has called again, and I’m out there looking for the next challenge.
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Vega Digital Awards
Platinum: Technology / Science
Gold: Innovative / Experimental
Vega Digital Awards
2016 Vega Digital Awards Jury
January 2017 – Top 25 Digital Art Directors
December 2016 – Featured Work
September 2016 – Top 25 Digital Art Directors
February 2016 – Featured Work
Special Mention / Interview
Best Video Of The Week
Little Black Book
Campaign Of The Month
Creative Work Of The Week – x2
Campaign Of The Month
Ad Of The Day
Best Holistic Campaign
Lucky you. You're on Andrea's page. That means you're one step closer to recruiting one of the most intelligent people I've worked with. Andrea brings great energy to his work, constantly sharing inspiration and keeping momentum with those around him. He deals with ambiguity and agency hiccups with an incredibly good nature. He has a great strength in digital and social, capable of developing channel innovations with a knowledge of what is current and shareable. I would recruit him again if I ever get the chance, so you can race me to it.
Un art director e molto di più. Andrea ha ottime doti artistiche e uno spiccato gusto visivo oltre ad essere molto abile nell'utilizzo di programmi di fotoritocco e una forte personalità. Studiare con lui è stato molto stimolante
It's really hard to work with Andrea, if you want to create ugly stuff. People say that a creative person uses mostly the right side of the brain. Since I met Andrea, I understood that it's not true: great creatives use both sides of the brain. That's why I think working with Andrea it's a pleasure: I can always call on his fantasy, but even on his precision. He spreads good ideas and he's a good problem-solver. Every copywriter would work with him. I am part of the lucky ones who can do it.
Andrea is a fantastic art-director, i worked with him and he's creative, intelligent and democratic. He listen the group and propose very good ideas. He's not only an art-director but a really good creative. I advise him to all creative people.
Andrea is extremely inventive, with an outstanding creative mind and a very good aesthetic taste. Nevertheless, his approach is always critique and focused. I really enjoyed working with him: he's friendly, open minded and very fun person
Andrea's an ideas man. One of those Art Directors who's not just an Art Director. Which is great. Always stretching, looking to push the brief, surprise and delight, he's the guy to turn to for big ideas as well as loving craft.
Being a creative in a foreign land isn't easy, but Andrea embraced the challenge and applied himself to any task, showing his creative ability and visual talent across many projects and different media.
I worked with Andrea for over a year at Wunderman, and he consistently provided high quality thinking, art direction and design across all integrated channels, but more often than not there were great 'above and beyond' ideas as well. Hard working, bright, great sense of humour and a pleasure to work with.